Age group wins and podiums were plentiful at...


Three ECo athletes competed at the Octomax tri (...


Colleen swam 36:21, biked 3:21:09, and ran 2:35:48...


Outstanding performance today from Aleta Jokisch at...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD is an experienced coach and experienced athlete.  He applies sports science as well as his personal experiences as a coach and athlete to customize training programs for all abilities of athletes.  Joe's mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, Joe offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


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At what intensity should I train?!?!

For the performance-minded athlete, one of the most important aspects of any training program is training at YOUR proper intensities. The science as to why training within the constraints of your physiological zones is covered in a different post, the take-home message is that whether you are working one-on-one with a coach or following a plan from a book, finding your training zones are critical to optimizing any training program. 

Triathlon Transition Tips

Pink ECo Jerseys!

In honor of the ECo friends and family who are affected by cancer, we are rolling out pink jerseys for the 2015 season. A portion of the proceeds from the sale of these uniforms will go to the American Cancer Society to help promote cancer research.  These prices are good through Friday, May 22nd. To order, use the buttons below OR email joe@endurancecompany.com

Lactate Testing in Bloomington-Normal

If you are in the Bloomington-Normal area on Tuesday, June 2nd, and are interested in finding your bike or run lactate threshold.... now is the time!  Endurance Company will be at Fleet Feet, Bloomington, performing lactate tests for the bike and the run.  $75 for either test (this is over $100 off the normal price)!  Contact Joe at joe@endurancecompany.com to schedule an appointment.

Visors and trucker caps are now available!

2015 Visors and Trucker caps are here!!  Get them while we have them!  These will go fast!!  Order yours today (see below)!




Endurance Company LLC
Joe Company
(573) 326-9618



© 2012 Endurance Company, LLC - Joe Company - joe@endurancecompany.com