9:26:49! 1:01:12 swim, 5:03:38 bike, 3:13:20 run...


Dana finished in 4:13:08 to place 2nd in the 30-34...


Kelly took a break from  her Ironman training to...


Michele Winter, Chris Smith, and Amanda Gerke...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD is an experienced coach and experienced athlete.  He applies sports science as well as his personal experiences as a coach and athlete to customize training programs for all abilities of athletes.  Joe's mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, Joe offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


Subscribe to the ECo mailing list


 Online Training Log  






ECo Epic Endurance Weekend

Do you want to test your limits without the pressure and cost of an endurance race? Do you want to incorporate a BIG training weekend into your schedule? Here is your chance! The 2015 Endurance Company Epic Weekend consists of up to 10,000 meters swimming, 186 miles biking, and 26.2 miles running spread over three days. This event is open to anyone who wants to challenge their limits! Are you up for the challenge???

2016 ECo Beach2Battleship Training

Train for a fast, top-rated half or full Iron Distance triathlon with Endurance Company.

Beach2Battleship takes place October 22, 2016 and you get professional coaching and guidance so you can race to your potential.

ECo Challenge: Rim to Rim to Rim

Join us at the Grand Canyons on November 13-14, 2015 for our Rim-to-Rim-to-Rim challenge.

The event is free (but you have to get to the Grand Canyon).

One-way (rim to rim) or out and back options are available. Transportation will be available for those who want to be picked up on the other side of the canyon.

At what intensity should I train?!?!

For the performance-minded athlete, one of the most important aspects of any training program is training at YOUR proper intensities. The science as to why training within the constraints of your physiological zones is covered in a different post, the take-home message is that whether you are working one-on-one with a coach or following a plan from a book, finding your training zones are critical to optimizing any training program. 

Triathlon Transition Tips


Endurance Company LLC
Joe Company
(573) 326-9618



© 2012 Endurance Company, LLC - Joe Company - joe@endurancecompany.com