Roger ran strong at the hilly La Jolla 1/2 marathon...


Anne-Marie Russell ran 1:52:29 it the 1/2 marathon...


Jerry Bruce set a marathon PR of 3:36 at the Xenia...


Becky placed 3rd in the 45-49 AG in 2:07 at the...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


  • RT @SportsDietAust: More #protein = more muscle gain? Myth! It's more important to focus on the timing of protein throughout the day & arou… 18 hours 56 min ago
  • RT @sweatscience: Beets, arugula & spinach all outperform sodium nitrate for lowering blood pressure. It's a lot of spinach, though! https:… 2 weeks 5 days ago
  • New T-shirts are in! Get yours today! https://t.co/UHzvXqLFYY https://t.co/p1nvq2bPhz 1 month 17 hours ago

Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.


 Online Training Log  






Black ECo Shirt

Get your hands on our newest ECo shirt!  

Order today! 

Free Speed?!?

When I began running longer distances, I learned that elite distance runners had a cadence of 90-95 foot-strikes/minute.  Since I came from a sprinting background, leg turnover wasn't an issue, but it was a challenge for me to keep my cadence at ~90 for longer runs.  It took practice, but I after a while, I was able to adapt ~90 strides per minute as a comfortable, relaxing running cadence.  But, at certain times of the year, I tried to bump that number up a little bit. 

Columbia, MO Triathlon Camp

Wanna ramp your bike training?  Join us Memorial Day weekend, May 27-30, 2016 in Columbia, MO for a bike-focused training camp!  The purpose of this weekend is to provide you with focused bike training, swim analysis, education, challenges, camaraderie, and fun.  Sign up early and reserve a spot at our rental house. This will be the hub of activity for the entire camp!!

Central Illinois Triathlon Camp

May 20-22, 2016.  Bloomington, IL.

From beginner to expert, you are sure to learn something at our camp!

Endurance Company invites you to take part in a training and educational weekend.  The purpose of this weekend is to provide you with training, education, challenges, camaraderie, and fun.  We have eight (yes, 8!) training sessions planned, but we also have eight (yes, 8!) learning sessions led by experts in exercise physiology, endurance training, cycling, and nutrition. 

Beginning the conversation on NUTRITION

There is a lot of information available about nutrition (some credible, some complete BS). It is easy to get overwhelmed by the seemingly conflicting stories, advertisements, articles, and testimonials. You end up not knowing what to eat and when to eat it.


Endurance Company LLC
Joe Company
(573) 326-9618



© 2002-2016 Endurance Company, LLC - Joe Company - joe@endurancecompany.com