Todd completed his first Ironman in Tempe, Arizona...


What an EPIC DAY!!!  Arrick hammered out the entire...


Casey Schnack executed a solid race. She swam the...


Joe Company joined the advisory board at...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD is an experienced coach and experienced athlete.  He applies sports science as well as his personal experiences as a coach and athlete to customize training programs for all abilities of athletes.  Joe's mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, Joe offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


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Make 2016 your best training and racing season ever with Endurance Company. 

For a limited time only: sign up Friday, Saturday, or Sunday and lock in a MULTISPORT rate of $175/month or a SINGLE SPORT rate of $100/month for our most popular program, FULL GUIDANCE.  Join the TEAM ECo now!

Meditation: 10 reasons why every athlete should meditate

With all the scientific evidence coming out in the past several years, meditation is becoming something that can't be overlooked. As anyone who's ever played a sport knows, the biggest opponent is always inside. Meditation gives you ways to come to terms with this opponent.

Meditation: a possible treatment for stress-related diseases?

Meditation is a term used to describe a diverse array of practices, each with a variety of goals. All of these practices use non-analytical means to focus attention without “discriminating thought,” which means that the mind is calmed in order to focus the attention inward toward the consciousness (7). Meditation usually includes one of the following: freeing the mind of thoughts, focusing on God/Universe, seeking guidance from a higher power, or focusing on a teaching or situation. Meditation requires no particular lifestyle or belief system (i.e. religion) and is often practiced along with (not in place of) other activities in life.

Measure to Excel

In the January 26-27, 2014 Wall Street Journal, Bill Gates wrote an article titled, "My Plan To Fix The World’s Biggest Problems – Measure Them!"  The take home message was:  without feedback from precise measurements, any progress is destined to be “rare and erratic.”  Gates writes, “You can achieve incredible progress if you set a clear goal and find a measure that will drive progress toward that goal.”  

Detailed review of overtarining and heart rate variability

Overtraining is a risk for any person engaging in regular physical activity and is defined as an imbalance between stress and recovery, with the balance shifted towards stress.  Overtraining can be caused by too much physical stress as well as excessive psychological stress.  One of the consequences of overtraining is a decrease in heart rate variability due to altering the balance of the autonomic nervous system (ANS) towards the parasympathetic nervous system (PSNS) and away from the sympathetic nervous system (SNS).


Endurance Company LLC
Joe Company
(573) 326-9618



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