Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


  • RT @TStellingwerff: Really proud of this case-study, 9 yrs in the making: Periodized body comp approach over 9 years in world-class female… 1 month 17 hours ago
  • RT @TStellingwerff: Great read for all of us regarding protein intake and maximizing muscle via @sweatscience on Luc van loons work! https… 1 month 6 days ago
  • Endurance Company is on the eve of announcing its 2018 programming. Details will begin to appear… 1 month 2 weeks ago

Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.







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Arrick Nietert

2012: Best of US Arizona representative.  I am originally from Valparaiso, IN. I began racing mountain bikes in middle/high school (1995-1999) and found triathlons fit right in there too. I was quite lucky to have parents that urged me to pursue my interests in cycling and then ride/work for a local bike shop. During my time at Purdue University, studying elementary education, I ran on occasion, but did not race or cycle. After college I taught abroad in Thailand, got back into swimming, and completed the Pattaya Int'l Marathon. My future wife, Brienne, moved there and eventually took me back to the States. I followed her to Arizona and have been here since. After living in such an active environment, I started marathons again (2008) and then eventually got the urge to get back on a bike. The biking led back to triathlon and the cycle has come full circle (Fall 2009). 

    Over the past 3 years I have been setting goals in multiple distance triathlons, trail running, and road races (running). I have met goals and set new ones. I became part of the Valdora Cycles racing team (2011). They have helped me not only with a great bike, but many technical decisions as well. My wife, my dog Moose, and I welcomed a daughter, Hadley, this past May (2012) to which we are ever so blessed. It has become difficult now trying to juggle family, work, and endurance sports. Having a supportive wife has been great and motivating. I know it is not always easy to be the wife of an endurance athlete, but it helps to create a desire to perform well on the course to make her, and Hadley, proud. 

    During a Valdora Cycles get together over Ironman AZ weekend, I was introduced to Joe Company. For the most part, I have always been in charge of my own training and been content with the results. After talking with Joe for an hour, he inspired me; not only with his accomplishments, a third party in the group spilled the beans about his talent in the sport, but with where he said I should set the level of my goals. His knowledge of training and the science behind it has me so excited to be racing under his guidance and what is to be accomplished in the future. With this excitement, I am looking forward to tackling the challenges of some key races: Valley of the Sun Stage Race, Boston Marathon, and Best of the US Amateur Nationals.

Endurance Company LLC
Joe Company
(573) 326-9618



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