Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


  • RT @TStellingwerff: Really proud of this case-study, 9 yrs in the making: Periodized body comp approach over 9 years in world-class female… 1 month 17 hours ago
  • RT @TStellingwerff: Great read for all of us regarding protein intake and maximizing muscle via @sweatscience on Luc van loons work! https… 1 month 6 days ago
  • Endurance Company is on the eve of announcing its 2018 programming. Details will begin to appear… 1 month 2 weeks ago

Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.







 Online Training Log  






Becky Lynn

2010: Full Iron-distance PR at Challenge Copenhagen
2011: Marathon

A little over a year ago, I decided to tackle an Iron distance triathlon and signed up for Challenge Copenhagen. I had never done this distance before and my goal was to finish the race. About 3 months before the race, I realized my training was somewhat disorganized. I wasn’t quite sure how to get in what I needed without over or under doing.

That is when I heard about Joe Company. He was recommended to me as a coach by several people in Columbia Multisport Club. We met, discussed my history, training and goals and he put together a fantastic training plan for me. He swam with me at Lake Huelen. He rode with me twice to give me biking tips. He discussed nutrition, hydration, strategy and rules with me. He gave me pointers the whole way through. He was accessible by phone, email or texting to answer questions.

The best part of it all, is that after having Joe Company as my coach, I finished Challenge Copenhagen is 11 hours and 53 minutes! Way under the 16 hours allotted. Even better, I did all that training and remained injury free. I would highly recommend Joe as a triathlon coach.

Endurance Company LLC
Joe Company
(573) 326-9618



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