Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


  • RT @TStellingwerff: Really proud of this case-study, 9 yrs in the making: Periodized body comp approach over 9 years in world-class female… 1 month 17 hours ago
  • RT @TStellingwerff: Great read for all of us regarding protein intake and maximizing muscle via @sweatscience on Luc van loons work! https… 1 month 6 days ago
  • Endurance Company is on the eve of announcing its 2018 programming. Details will begin to appear… 1 month 2 weeks ago

Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.







 Online Training Log  






Carl Drew

2003-2005: 1/2 Iron-distance PR, Full Iron-distance PR.

In my field peak performance is a matter of life and death. As a world class climber and adventurer I sought out Joe for his knowledge of endurance training, nutrition, and peak performance. Whether you invest in Joe’s “One Time Consultation” or his “Full Guidance Package” you will greatly benefit from the information and experience Joe will share with you Over a six month period Joe guided me to the best physical shape of my life.

I went from never having trained for a triathlon to finishing 5 half-iron distances races and 1 full- iron distance race. Joe customized my workouts and training to fit my present level of fitness, and he guided me towards my desired outcome within a specific time period. He provided the foundation for a lifetime of peak nutritional and fitness development In 2006 I became the highest American (26,240ft high point) on K2 in a two year period. (K2 is considered “The Most Difficult Mountain in The World”. It is the 2nd highest mountain in the world at 28,240 ft tall, and one in four who summits K2 perishes on the mountain.) Joe’s attention to my specific needs, custom tailored package, and interest in my development may have well saved my life!


Endurance Company LLC
Joe Company
(573) 326-9618



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