Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


  • RT @TStellingwerff: Really proud of this case-study, 9 yrs in the making: Periodized body comp approach over 9 years in world-class female… 1 month 17 hours ago
  • RT @TStellingwerff: Great read for all of us regarding protein intake and maximizing muscle via @sweatscience on Luc van loons work! https… 1 month 6 days ago
  • Endurance Company is on the eve of announcing its 2018 programming. Details will begin to appear… 1 month 2 weeks ago

Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.







 Online Training Log  






Christy Hager

2012: 1/2 marathon

2013: 50k Ultra marathon

My first ultramarathon – a 50k – and I went into race day feeling completely prepared with the assistance of my coach Joe Company, PhD.   My training involved a lot of running, obviously… but I understood why I was doing each workout and Joe would explain the adaptions I was gaining along the was.  Specifically, after what I felt like was a really slow 5 hour run, I started to doubt myself.  Joe was quick to reassure me that my training was going according to plan, and helped me to regain my focus.

In addition to Joe’s coaching, I attended one of his Endurance Camps in Branson, MO, an awesome benefit for all of his coaching clients.  That training camp gave me the chance to run in the Ozark Mountains and also master a rhythm with 19% grade hill repeats.  Coupling that run experience with the Nutrition Expertise from his Registered Dietician during the camp, I was mentally and physically ready to finish my first ultramarathon!

Overall, Joe has the education background, athletic experience, and incredible mental game that have help guide me to success.  Afterall, I can’t wait to ask him to help me with my first 50 miler!!

Endurance Company LLC
Joe Company
(573) 326-9618



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