Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


  • RT @TStellingwerff: Really proud of this case-study, 9 yrs in the making: Periodized body comp approach over 9 years in world-class female… 1 month 17 hours ago
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Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.







 Online Training Log  






Nathan Allen

2013: Rev3 Branson 70.3 and Iromman Arizona finisher.

In November of 2012 I joined a group that signed up to race IRONMAN Arizona in 2013.  I had previously done a full distance IRONMAN race (Wisconsin in 2010), so I was less concerned with the idea of completing the race as I was trying to maximize my personal performance.  In 2010, I had also joined and trained with a group, but the focus for me then was more on completion of the race.  My thoughts for Arizona were that if I was going to try and perform at my best, it would be worth finding out if a coach could get me farther than I could get on my own or with just the guidance of the group.

What I knew about Joe’s personal experience with triathlon and the results his other athletes had achieved under his supervision is what led me to enlisting his guidance.  Anyone who has trained for an Ironman distance race (or similar event) is aware of the time and effort required.  This was made even more difficult for me since my focused training that started 6 months out from the race began the day before my first son was born.  Being a father himself, Joe understood my challenges and helped me maintain a work(out)/life balance by maximizing the quality of my training vs. time allocated to it.

Fast forward through 24 weeks of training that was custom tailored to me and my event, and I arrived at the starting line calm, focused, and ready for my race.  By the time I crossed the finish line I had not only taken almost 95 minutes off of my previous IRONMAN finish time, but I had also set a PR over my previous open marathon by 6 minutes.  None of this would have been possible without the guidance and support I received from Joe.

Endurance Company LLC
Joe Company
(573) 326-9618



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