Brendan completed his debut Marathon in 2:15 and...


Congrats Rob! Second overall at the U.S. Open...


Congratulations Lucus Kesterson for completing you...


Three ECo athletes nailed their races at Ironman...


If you are interested in taking your athletic performance to the next level - whether that next level is beginning a training program for the first time, improving your personal best time, winning your age group, or turning professional - you came to the right place.

Joe Company, PhD founded ECo in 2010, but prior to this he coached at the high school and collegiate level, worked with Olympic training programs, and worked with a number of high-performance athletes, scientists, researchers, and coaches.  Joe began consulting endurance athletes in 2002, but as he evolved in his education and experience, he wanted to make his expertise available to more people.  ECo is the product of Joe's experience.

Endurance Company coaches and partners are carefully selected to provide quality coaching, teaching, information, and advice. All ECo coaches provide a valuable combination of education, practical experience, and knowledge in Joe's training philosophies.  Endurance Company coaches apply these key principles to provide unparalleled, customized training programs for all abilities of athletes. 

Our mission is make your training and racing experience as rewarding as possible. The goal is to help you become a healthy, successful, complete athlete by providing a training plan that helps you reach your goals while maintaining balance in your life.

In addition to custom training plans, we offer laboratory bike and run VO2max and lactate testing as well as 'field testing' for bike power. These tests allow unparalleled optimization of your training plan.

It is time to take the guesswork out of your training!


  • RT @TStellingwerff: Really proud of this case-study, 9 yrs in the making: Periodized body comp approach over 9 years in world-class female… 1 month 17 hours ago
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Endurance Company's ATHLETE MASTERY PROGRAM focuses on teaching and empowering children to learn fundamental skills that will serve them in any sport and serve them for their entire life.







 Online Training Log  






Robin Trotman

2011: 5k PR by 30 seconds, PRs in sprint and Olympic races, multiple top-3 finishes in Age Group

I approached Joe to lay out an overview of training for the summer to help me reach some seemingly reasonable goals for 2011.  As a baseball player, coming from a background not including swimming or road cycling, I soon realized that there was a lot to learn. I had done a few triathlons in the 1990s, a few marathons, and about 2 years of triathlons without any focused training. I chose to focus on the Olympic distance triathlon and we set some pretty lofty goals for an “A” race.

I then elected for Joe’s ongoing coaching, and over the course of the summer, my training went through predefined periodization which resulted in zero injuries, speed that I did not know I had, and, best of all, I remained excited about training.  My wife and I decided that the first time I said “I HAVE to go ride…. or run…” , then I would probably give up the training plan.

I never felt obligated to train or dreaded any of the sessions, although some of them did sting a bit.  There were measurable and reproducible gains.  The training and training periods were dynamic and flexible, down to the day.  Joe was readily available for suggestions when I could not make a certain workout on the plan.

Times and place finishes from prior years were substantially improved, and over the summer the training got faster and remained enjoyable.  I felt that Joe had a good grasp of my family and work priorities, and he realized that training was third. I never missed any kids’ activities. We used consistently high intensity and shorter duration training and this resulted in progress greater than I could have gained with my traditional sessions.

My goals were to keep my weekly training to a reasonable, predefined volume and avoid any low yield training that would distract from any time with family.  His insight and experience were readily available and invaluable.  As a medical professional, I appreciate his incorporating sound physiology and biochemistry into coaching.

I am anxious to build on the lessons learned and strength gained in 2011.

Endurance Company LLC
Joe Company
(573) 326-9618



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