Author: Joe Company

Everyone needs a coach

Have you been coached? Over my career, I have had a number of experiences with coaches. Some coaches  provided the spark I needed to succeed. Others were reason I quit the sport. Coaching is an interesting vocation. When you believe in something, and you want others to see it, it …

Stay focused on the present

I am a ‘big picture’ guy. I’ve been preaching the importance of identifying your two ‘BIG DEALS’ in life and constructing a lifestyle that allows you to go after them. But it is easy to get overwhelmed by the enormity of these BIG DEALS. Sometimes, when we dwell on the amount of …

Training Tip: HILL RUNNING

Most folks dread hilly workouts. And for good reason! Running up a hill is hard!! Your run pace slows down, your legs and lungs burn, and sometimes it seems that you will never reach the top of the hill. But what goes up must come down, and the reward for …

Indoor Strength Suggestions

For those of us who are “social isolating” or under a  “shelter in place” order, we have to be creative with our workouts. I’ve added some simple whole-body strength sessions to my weekly routine. Here are some suggestions: First off, I suggest to most athletes I consult with to get …

Intermittent Fasting and Endurance Training (part 3: “sleep low”)

  We discussed the health intermittent fasting (IF) HERE, and how to safely/strategically incorporate IF into “simple” (1x/day, aerobic) endurance training HERE.  Now, let’s look at how we can incorporate the IF/low-carb strategy into a training program in which we train 2 or 3 times per day… I posted a …

Intermittent fasting and endurance training (part 2)

First off, there are lots of data about Intermittent Fasting (IF), training while fasted, nutrient timing, “train low,” glycogen depletion, etc… So, it’s easy to get confused when you begin to discuss the interaction between nutrition and training. So, I’m going to make it simple and introduce “IF plus training” …

Four Phases of Ironman Competence

If you have realized that endurance training is complicated, congratulations! You are on you way to becoming a master! Even though endurance training mainly consists of “putting in the time,” there are a lot of moving parts to a complete training program. I’m sure you have found out that simply …

Planning your Transition Bags for Ironman

As if Ironman racing wasn’t stressful enough… getting to the race healthy, getting your bike to the hotel, checking in…  You have to figure out what to put in your transition bags! Many of us have done triathlons where we simply set up our transition area the morning of the …

Joe’s Ironman bike set-up

I put a lot of time and thought into planning the gear and equipment I use for training and racing. I built my 2019 bike specifically for Ironman Florida. In this video, I explain how I set up my bike and why I chose the equipment I did.   Joe’s …