Helping adult athletes realize their potential in endurance sport


I spent the first half of my life pursuing athletic excellence. I spent the last 15 years working on ways to apply the lessons I learned to adult athletes. I want to provide the same culture of excellence I experienced as a 20- and 30-year old, but I understand that it needs to be appropriate for adults with families, jobs, and other priorities in life. Athletics are important, but they need to be balanced with life.

I now focus on working with people like me… Husband, father, business owner, and all-around busy guy with a lot of different things competing for my time. I still strive for athletic excellence, even though it looks different now than it did 20 years ago.

Each of us approaches this sport with different backgrounds, priorities, and goals.  It is my job as a coach to meet you where you are and help you be the best athlete you can be.  Because of this, there is no one-size-fits all program and definitely no one-size-fits all advice.

I focus my coaching programs specifically for motivated, adult athletes. I’ve combined my scientific background and athletic and life experience to develop an advanced training system, The ECo System, based on my four key pillars of success: P.A.C.T.


Perspective   Awareness   Commitment   Training


In addition to being the four pillars of success, a pact is a deal you make with yourself that assures you will uphold your end of a deal. This pact is critical to achieving your athletic goals; you will NOT let yourself down!

By approaching endurance sport from this holistic point of view, Joe can help you achieve your goals while striking the right balance between training and other commitments in your life.

I deliver the ECo System training program through my one-on-one coaching services. You can access my services through one of two options: Consultation and Coaching. I also provide a virtual community, the ECo Insider, so you can connect with me and other endurance athletes, join in on group training opportunities, get a discount on ECo EPIC, and  enjoy discounts on Joe’s partner products.





Joe’s Partners

Athletes on any of the three programs receive 10% – 20% discounts on the following products:

Dr. Joe's Blog